A professional writer will help you distinguish between what you want to tell your client/customer and what that reader actually needs to know. Then s/he will convey your key messages in a way that’s crisp, clear, and consistent.
You Need a Writer When:
- You face more pressing priorities and your energies are better spent elsewhere
- You’re focused on your product or service and need fresh eyes to help you see the big picture
- You’ve been asked to deliver a 15-minute speech — which is great, except that you have more than an hour of material
- You lack in-house resources to put together and manage a creative team.